Case study
5 min read
How Maison Oro sold out in 48 hours
Three pillars, thirty hooks and one content day. The behind-the-scenes of a jewellery brand's first sell-out drop.
When Lena came to me, Maison Oro had 1,204 followers and a beige feed. Ninety days later the first drop sold out in 48 hours.
What changed
We stopped posting products and started posting stories: the piece, the making and the founder. Every reel had a hook from the bank and every caption ended with the same ask — join the drop list.
The numbers
48.2k followers (from 1,204)
6.4% engagement (from 0.8%)
180 DMs a week