About Emma
Hi, I’m
Emma.
Social strategist, content coach and professional over-sharer. I help founders build feeds that feel like them on their best day — and book calls while they sleep.
My story
From intern
to
in‑demand.
The short version of a long, loud journey.
- 2017
The intern who wouldn’t stop posting
Started at a London fashion agency writing captions nobody read. Then one went viral, and everybody read them.
- 2019
Head of social, age 26
Ran social for 14 beauty and lifestyle brands. Learned that strategy beats trends every single time.
- 2021
Went solo with a laptop and a ring light
Launched Pepper to work directly with founders — the people who actually care about their brand.
- 2023
300 brands later
Built a 4-step system that works for jewellers, coaches, ceramicists and everyone in between.
- 2026
Loud & Clear, the podcast
Now teaching the playbook every Tuesday to 40k weekly listeners.
What I believe
Three rules
I never
break.
Every strategy, shoot and caption runs through these. They’re why clients stay for years, not months.
Strategy before sparkle
Pretty posts that don’t sell are just expensive wallpaper. Every idea earns its spot.
You, but louder
No borrowed personalities. We turn up the volume on what already makes you, you.
Kind & honest
Straight feedback, warm delivery. You’ll always know where things stand.
300+
brands launched or relaunched
42M
organic views on client content
40k
weekly podcast listeners
4.9
average client rating out of 5
Off the clock
My sticker
board.
Drag things around — it’s what my desk looks like anyway.
As seen in
VOGUE BIZ
The Cut
FORBES
Glossy