Show notes

Most people decide whether to keep watching before you've finished your first sentence. In this episode I break down the hook patterns behind 42M organic views on client accounts — and the ones that quietly kill your reach.

Timestamps

• 00:00 Intro: why the first second is everything

• 03:30 The scroll test: how people really watch

• 09:00 Pattern 1 — the bold claim

• 13:00 Pattern 2 — the open loop

• 17:00 Pattern 3 — the "you" call-out

• 22:00 Writing ten hooks in ten minutes

• 28:30 Listener question + homework

This week's homework

Write ten hooks for your next post using the three patterns. Post the weirdest one.