Hands at a goldsmith's bench

Ep. 44

39 min

Formats

Camera-shy? Five formats with zero face time

Hands, products, screens and voiceovers: five formats that grow an account without ever showing your face.

Show notes

Half my clients never show their face. Here are the five formats they use instead — and the hooks that make them work.

  • Hands-on process reels

  • Product close-ups with voiceover

  • Screen-recorded tutorials

  • Text-on-video stories

  • Customer reaction stitches

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